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Purex® Baby Soft™

Purex® Baby Soft™

Liquid Laundry Detergent

Gentle on Baby’s Skin. Tough on Baby’s Messes.

You want the best for your baby and so do we! Purex Baby Soft™ is powerful for stains and gentle for your little one’s sensitive skin. A safe and effective detergent that leaves your baby’s clothes fresh and clean with a soft baby scent.


  • Dermatologist approved

  • Hypoallergenic and dye-free

  • High-efficiency detergent, optimized for great performance in all machines

Laundry Tip

Did you know that all baby clothes should be washed before you use them? It's important to give baby clothes a good wash because newborns usually have sensitive skin, and washing removes residues and other irritants.

Make washing all those teeny-tiny pieces easier by placing them in a mesh bag during washing and drying. Make sure to fasten all fasteners to keep the baby clothing from getting caught or damaged.

By law, children's sleepwear is flame-resistant and Purex® Baby Soft™ Laundry Detergent keeps the sleepwear safe and clean for baby to use.

Also, don't forget to read the garment's care label to keep that item looking just as perfect as the day you bought it.


Aqua, Alcohol Ethoxy Sulfate, Linear Alkylbenzene Sulfonate, Sodium Carbonate, Sodium Chloride, Alcohol Ethoxylate, Sodium Polyacrylate, Fatty Acids, Disodium Diaminostilbene Disulfonate, Tetrasodium Edta, Methylisothiazolinone, Parfum

  • Purex® 4in1 + OXI