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Purex® Coldwater

Liquid Laundry Detergent

Protect your colours.* Saves energy and money.**
– doesn’t skimp on clean.

Specifically formulated for a powerful clean in cold water. Washing in cold water will help protect your colours from fading so your clothes last longer.* It also helps you conserve energy and save money on your hot water bill.**


  • Powerful cleaning in cold water

  • Fragrance technology delivers 30 Days of long-lasting freshness

  • Helps save energy and money**

  • High-efficiency detergent, optimized for great performance in all machines

*washing in cold wash settings helps prevent colours from fading over time vs. washing in warm water

**vs. washing in warm water


Aqua, Alcohol Ethoxy Sulfate, Sodium Carbonate, Linear Alkylbenzene Sulfonate, Sodium Chloride, Alcohol Ethoxylate Sodium Polyacrylate , Fatty Acids, Disodium Diaminostilbene Disulfonic Acid, Tetrasodium Edta, Methylisothiazolinone, Parfum, Liquitint Blue

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    Purex® 4in1 + OXI