Conserve energy with Purex Laundry Detergent for Cold Water

Purex Coldwater

Powerful cleaning in cold water settings: Saves energy*—doesn’t skimp on clean.

Conserve energy without skimping on the clean. Save money on your water heating bill with Purex Coldwater Laundry Detergent for an incredible laundry clean for all clothes in cool water. Specifically formulated for a powerful, advanced clean in non-heated water, Purex Coldwater laundry detergent makes it easy to keep your colours clean and your whites bright while using the cold wash setting.

Now with NEW fragrance technology that delivers 30 days of Freshness.

What scents are available?

*vs. washing in warm water

Works in both HE and standard washing machines

*Natural Elements Coldwater

*vs. washing in warm water


+ Fragrances, Sizes & Ingredients



1.47L, 2.03L, 2.95L, 4.43L, 5.1L


Aqua, Alcohol Ethoxy Sulfate, Sodium Carbonate, Linear Alkylbenzene Sulfonate, Sodium Chloride, Alcohol Ethoxylate Sodium Polyacrylate , Fatty Acids, Disodium Diaminostilbene Disulfonic Acid, Tetrasodium Edta, Methylisothiazolinone, Parfum, Liquitint Blue

Natural Elements HE Coldwater


2.03L, 2.95L, 4.43L


Aqua, Alcohol Ethoxy Sulfate, Sodium Chloride, Alcohol Ethoxylate, Fatty Acids, Sodium Bicarbonate, Sodium Polyacrylate, Disodium Distyryl Biphenyl Disulfonate, Methylisothiazolinone, Parfum


Customer Reviews

  1. Sandra Jaser  |  New Westminster   rating: Excellent (5 out of 5)

    Ok Folks thought I would give my honest opinion, only because how amazed and thrilled I was with the results using Purex 2x Ultra Coldwater, Our clothes came out so much brighter! almost like new again, Really a MUST try,I don’t normally write reviews either. Sorry Tide you have lost me, Purex amazingly has proven to make our clothes, much cleaner & brighter and removed old faded stains from hubby’s shirt collar’s!
    Great product, Kudos Purex!

    Warm Regards, Sandra D.

  2. Sheena  |  Calgary, Alberta   rating: Excellent (5 out of 5)

    I LOVE Purex Cold Water! It makes my clothes smell great and it gets them so clean! I also like that I can use it in both a regular machine or an HE machine, makes doing laundry that much easier! Definatly recommend it!

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