Conserve energy with Purex Laundry Detergent for Cold Water

Purex® Coldwater Liquid Laundry Detergent

Protects your colours.* Saves energy and money.**
– doesn’t skimp on clean.

Specifically formulated for a powerful clean in cold water. Washing with Purex Coldwater will protect your colours from fading so your clothes last longer.* It also helps you conserve energy and save money on your hot water bill.**

> Powerful cleaning in cold water

> Fragrance technology delivers 30 Days of long-lasting freshness

> Helps save energy and money**

> High-efficiency detergent, optimized for great performance in all machines

Also available in 4in1 PacsTM

*washing in cold wash settings will prevent colours from fading over time vs. washing in warm water


**vs. washing in warm water

*vs. washing in warm water


+ Fragrances, Sizes & Ingredients

Alpine FreshTM

Enjoy this fresh washed scent that captures the experience of a cleansing rain shower and the lingering aroma of newly washed air over misty florals and leaves.


1.47L, 2.03L, 2.95L, 4.43L, 5.1L, 9.24L


Aqua, Alcohol Ethoxy Sulfate, Sodium Carbonate, Linear Alkylbenzene Sulfonate, Sodium Chloride, Alcohol Ethoxylate Sodium Polyacrylate , Fatty Acids, Disodium Diaminostilbene Disulfonic Acid, Tetrasodium Edta, Methylisothiazolinone, Parfum, Liquitint Blue


Customer Reviews

  1. Sandra Jaser  |  New Westminster   rating: Excellent (5 out of 5)

    Ok Folks thought I would give my honest opinion, only because how amazed and thrilled I was with the results using Purex 2x Ultra Coldwater, Our clothes came out so much brighter! almost like new again, Really a MUST try,I don’t normally write reviews either. Sorry Tide you have lost me, Purex amazingly has proven to make our clothes, much cleaner & brighter and removed old faded stains from hubby’s shirt collar’s!
    Great product, Kudos Purex!

    Warm Regards, Sandra D.

  2. Sheena  |  Calgary, Alberta   rating: Excellent (5 out of 5)

    I LOVE Purex Cold Water! It makes my clothes smell great and it gets them so clean! I also like that I can use it in both a regular machine or an HE machine, makes doing laundry that much easier! Definatly recommend it!

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